At Demand Gen Report we specialize in developing custom content to drive demand and nurture prospects. We work closely with our clients on formulating content direction and honing your message to target your key prospects.

All of our custom programs are turn-key and include: researching, writing, production and promotion. In addition, lead generation campaigns can be added to any content project. At the end of the campaign you own the collateral to house on your site and drive additional leads.

 iPapers  //  Digital Assessments  //  Listicles  //  Interactive Infographics


Up to 82% of executives access content using their smartphones in 2016. Custom-built, HTML-designed iPapers are optimized for all mobile screens. Designed to target specific audiences and content goals, iPapers can include callouts, videos and social sharing capabilities.

Investment starting at $10,500

Digital Assessments

These custom, online assessments/quizzes (or ROI calculators) feature 4 to 5 questions, key stats and calls-to-action.  Quick and fun, these interactive assessments are proven engagement tools that help assess current strategies and promote campaigns.

Investment starting at $10,000


A quick-hitting, HTML5-designed piece designed to spotlight leading trends in your area of expertise and present information in the form of a numbered or bullet-pointed list. Listicles are a great way to highlight your thought leadership/positioning on specific topics and trends.

Investment starting at $7,500


Infographics have quickly become a mainstay in today’s b2b marketer toolkits.  The user experience of the static infographic is enhanced by giving the reader the ability to dig deeper into each data point, and gives you the opportunity to incorporate existing assets, videos, reports, etc.

Investment starting at $9,500