TYPE: Online Publication, Monthly Newsletter
OVERVIEW: ABM In Action has evolved from a Demand Gen Report interactive, digital magazine to a full-service website of its own. Conceived to meet the demand for in-depth news and trend articles on ABM strategy ABM In Action has quickly become the go-to source for cutting through the hype and getting real world perspective from actual practitioners. This publication offer readers insightful case studies, snapshots of the latest research on ABM benchmarks and trends on core topics such as messaging; advertising; measurement; and orchestration from leaders at SiriusDecisions, Forrester, ITSMA, TOPO and other top analysts, speakers, consultants and agencies in the space.
SERVICES OFFERED: Traditional advertising opportunities; content creation; multi-media tools; lead generation; special reports and research sponsorships; web-based and live event sponsorship opportunities.