At Demand Gen Report, we specialize in developing custom content to drive demand and nurture prospects. We work closely with our clients to formulate content direction and hone your message to target your key prospects.

All of our custom programs are turn-key and include: Researching, writing, production and promotion. In addition, lead generation campaigns can be added to any content project. At the end of the campaign you own the collateral to house on your site and drive additional leads.

White Papers

Ranging in length from 6 to 10 pages, White Papers have evolved as one of the most effective tools for branding and lead generation. Demand Gen Report White Papers are written from an independent point of view and co-published by DGR, lending them thought-leadership credibility. They are a great multi-purpose asset that can be designed to attract new leads into the funnel or as a way to nurture leads through the funnel process.

Investment starting at $10,500


More graphical in nature compared with their White Paper counterparts, E-books are gaining in popularity and can help companies dramatically improve the results of digital content programs. Our E-books, like the White Papers, are co-published and written from an independent viewpoint. Portrayed in landscape fashion and ranging in length from 12 to 16 pages, E-books lend themselves to easy readability on iPads and other digital readers. E-books are considered to be a foundational piece to a content marketing program and are highly effective in driving new leads into the funnel.

Investment starting at $16,500


These easy-to-share visual representations of trend-based information are developed by DGR, using relevant research and topics to inform the content. Infographics can serve an array of uses — both digital and physical —from promotion on social media sites and blogs to signage at shows.

Investment starting at $7,500

Solution Brief

These assets are typically shorter, concise pieces of content (two to four pages) focused on one idea or theme. They are often used later in the sales cycle as a nurturing tool to help provide additional information on a company’s offering or solution.

Investment starting at $7,500

Repurposed Content

We don’t like to toot our own horn, but the word on the street is that we are the leading publication in the space – so why not use our third-party content to drive demand? We’ll highlight a specific topic and curate two to three articles into one custom report.

  • Removal of competitor references in the article by our editorial team
  • Flowing the content into our template and provide you with the final PDF
  • Housing the final asset on our website
  • Promotion to our readership via our available channels
  • Contact information of those who download (brief form – name , company, title, email)

Investment starting at $7,500

Case Study Portfolios

Want to showcase your top client success stories? DGR can help you craft a comprehensive asset that outlines a series of different use cases, honing in on key challenges, strategies and results. Want to make the experience more interactive? We can embed pre-existing case study videos so you can get the most value out of your existing content.

Investment starting at $8,500


This is a great resource to reach potential prospects or as an additional touch in your nurture. We’ll work with you on developing the “steps” in your solution checklist, and the supporting copy. Includes designing and co-branding — offering our third-party credibility.

Investment starting at $7,500