Webinar Series

Our webinar series (in April, July, August and November) have become foundational programs for many of our partners. These events are great opportunities to elevate your brand, generate leads and leverage the collective power of various thought leaders.

B2B Campaign Optimization Series (Apr. 22-26)

As more B2B marketers shift their campaigns to focus on target audiences and generate a higher volume of qualified leads, this series is critical to analyzing campaign results from Q1 and improving plans for the remainder of the year. DGR will host a week-long webinar series, scheduled for the week of April 22nd, 2019, that addresses the foundational elements of successful campaigns.

  • Augmenting your database to reach targeted audiences
  • Developing the right content offers and CTAs
  • Extending offers and messaging across all channels
  • Adding Sales Enablement for consistency from contact to close
  • Improving reporting capabilities for deeper intelligence on results across channels
  • Adjusting campaign elements and offers based on results

DGR will moderate, produce and promote the series.

Investment – $18,500 net

Buyer Insights & Intelligence Series (Jul. 15-19)

B2B organizations are shifting their focus from acquiring leads to targeting and engaging as many influencers as possible within a buying group at a key account. Scheduled for the week of July 15th, 2019, this series will highlight examples and best practices for driving orchestrated dialog with key decision makers. As more B2B marketers focus on personalization and segmentation to targeted audiences to generate quality leads, these webcasts will be critical to help revenue marketers analyze results from Q1 and improve plans for the remainder of the year.

  • Lead Acquisition & development
  • E-marketing
  • CRM Integration
  • Database Optimization
  • Persona development
  • Campaign Mapping
  • Social
  • Mobile
  • Content
  • Lead Scoring
  • Lead Nurturing
  • On-line Engagement
  • Sales Enablement

DGR will moderate, produce and promote the series.

Investment – $18,500 net

ChannelWeek (Aug. 26-28)

Airing August 26-28, 2019, this event, hosted by Demand Gen Report (DGR) in conjunction with sister publication, Channel Marketer Report (CMR) will explore why and how B2B brands are mastering channel partner marketing. During this three-day online event, leading solution providers will present strategies and use cases to inform, and educate attendees on how: channel partner marketing programs can support/supplement corporate demand gen activities; dedicated channel marketing programs are vital to supporting sales and successful through-channel marketing programs involve a variety of different strategies and tactics, and complementary tools and technologies.

  • Channel Marketing 101
  • Maximizing Market Development Funds
  • Partner Portals
  • Channel Sales Enablement
  • Managed Channel Services
  • Channel Marketing Concierge Service
  • Referral Programs
  • Channel Partner Local Events
  • ABM with Channel Partners
  • Effective Co-Branding
  • Boosting Partner Peer Reviews
  • On-line Engagement
  • Content Creation for Channel Marketing

CMR and DGR will moderate, produce and promote the series.

Investment – $18,500 net

Strategy & Planning Series (Nov. 4-8)

Following the success of the 2018 Strategy & Planning Series, DGR will produce another week-long webinar on the topic, scheduled for the week of November 4th, 2019. The series concentrates on the best practices and case studies B2B marketers can apply as they map out their performance goals and budgets for each quarter of 2020. Each 30-minute session will be moderated by DGR and will include real-world examples on the given topic, presented by industry thought leaders.

  • Best Practices For Planning and Budgeting 
  • Measurement Matters–What KPIs and Metrics Modern Marketers Should Be Tracking
  • Updating & Upgrading Your Lead Nurturing Program For the New Year
  • Managing Multiple Channels & Formats
  • Targeting and Segmentation–Making Sure Your Data Is Ready To Hit The Mark
  • Account Based Marketing 
  • Making Marketing Campaigns More Predictive
  • Social Selling 
  • Sales Enablement & Alignment 

DGR will moderate, produce and promote the series.

Investment – $18,500 net

Sponsorship Includes:

  • Shared lead pool. You will receive the combined leads for your session and the full registration list
  • Logo inclusion on a banner ad on the DGR site & joint promotional page
  • MP4 file of the webcast to host on your site, segment for lead nurturing campaigns, etc.
  • Opportunity to submit guest blog post on the DGR Blog
  • Opportunity to post up to four (4) assets in the resources widget
  • Solution Spotlight: Your solution posted on the DGR home page for one month (first-come first-served)
  • Social Media Exposure: Promotion through our social media channels, including LinkedIn, Twitter and Facebook

Custom Webinars

 

2019 Webinar/Web Event Programs

Looking to increase your thought leadership, drive new leads, and nurture existing ones – then a custom webinar with Demand Gen Report (DGR) may be just what the doctor ordered. Our comprehensive turnkey programs include DGR to host, moderate, promote and capture registrants, attendees and on-demand viewers.

In 2019, in addition to our four weeklong webinar series, Demand Gen Report will be produce one custom webinar per month. In all cases these webinars are meant to be educational/thought leadership and align with the editorial direction of DGR and need to provide a value to our readers- so not product pitches or demos. Our readers want to know about challenges that their peers are facing (case studies, real-world examples) and how they were able to address those challenges or what is on the horizon for the industry (analysts).

Our webinars are set for 30 minutes (presentation) and 10 – 15 minutes of Q&A. We utilize the ON24 platform and in order to accommodate the scheduling of speakers all session are pre-recorded, and will air on the schedule date.