Demand Gen Report’s Killer Content Awards (KCAs) — also known as the “Finnys” — spotlight a wide range of brands that are using innovative approaches and tools to create buyer-focused messaging and interactive campaigns. Past winners have ranged from high-growth startups, such as SnackNation, YouEarnedIt and Booker, to Fortune 1000 organizations, such as LinkedIn, SAP, Emma and Siemens.
KCA winners are featured in the Annual Killer Content Awards Special Report, and honored in-person at the B2B Marketing Exchange. The report and awards ceremony pique the interest of B2B marketers who are curious about the tools and technology that help to support killer campaigns and eager to explore and adopt new platforms and strategies.
The annual report garners 300–400+ downloads each year and has become a popular, highly anticipated content piece.
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